Final assembly of a trumpet
Apart from corporate decisions, for which Japan is responsible, Grand Rapids is the central authority for publicity, marketing policy and sales relating to Yamaha Musical Products in the United States. Experience shows that 80% of sales are concentrated in the period July to September, a fact which necessitates very considerable storage capacity. All sales are to dealers; the factory itself has no sales licence of its own. The extensive dealer network is the source of information for the company management. Views and suggestions so obtained, plus contributions from musicians, provide a constantly updated picture of the market situation and customers' wishes. Of course, there is constant contact with the Yamaha companies in Japan especially since, as I was told, all the equipment is examined and evaluated every few years by Japanese technicians. Jean-Pierre Mathez wrote a detailed article on the Yamaha parent company in Japan, which appeared in BRASS BULLETIN 40.
Inside the Grand Rapids factory I was pleasantly impressed by the relative peace and quiet. Employees here wear no uniforms, unlike in Japan, but white gloves are sometimes to be seen. Separate well insulated rooms, looking rather like boxes, are built into the large building. In one of these I was able to watch finished instruments being examined by a musician; in others I saw top-of-the-range instruments being adjusted in complete isolation. Compared with the student instruments these involve a considerably greater amount of hand work, such as hand-lapped valves and slides. All in all, a significant part of the man-hours involved is still spent in soldering work.
At the time of my visit work was proceeding on a new employee training programme, known as the "Pi System", abbreviated from "Productivity Improvement", "Productivity Index" and "Personal Improvement". The employees should share in the benefits which the management hopes to gain from this, according to the all-important motto: "We want our co-workers to grow like us. Therefore we try to increase their knowledge. They will return this to the company."
Yamaha Musical Products
3050 Breton Road S.E.
P.O. Box 7271
Grand Rapids, Michigan 49510, USA
President: Stan Stitgen
Interview with Tom Williams
Production Manager
Employees: 150
Capacity: up to 70'000 a year (including woodwind)
Sales: only through dealers
Repairs: none