It is very important to look after the lips every day and so keep them resistant. Every brass player has his own secret recipe for this. But don't let us forget correct oral hygiene, for care of the teeth should be taken for granted.
There are even said to be trumpet players who, in sheer desperation over this problem, have developed a second embouchure on the side which they can resort to in emergencies. Silver-plated or gold-plated mouthpieces — according to your budget (for the anti-bacterial effect is equally good and the anti-virus effect equally bad) — may be better than nickel-silver or plain brass mouthpieces as far as the irritant effect on the lips is concerned. There is no one answer to this; nothing should be left untried.
But in spite of all care and precautions it happens again and the herpes is there on the lip for all to see. There are various suggestions, some better than others, for keeping the enforced lay-off as brief as possible and getting back to playing again.
Sometimes drying up the blister with a zinc ointment is enough; that is probably the oldest method. If you can stand it, you can swab your herpes hourly with pure high-proof (90–99%) alcohol and drain it that way. Medical literature contains many positive reports of a local external application of human serum for quicker healing.
There are many special ointments on the market and anyone who has success with one of these should count himself lucky, for nothing completely reliable has yet been found. It must operate through the body's own defensive reaction and that is still wrapped in mystery.
Another mystery, on top of all those other mysteries of embouchure and tuning that we brass players already have to contend with! Or have you already resigned yourself to this and secretly bought a viola and practised it so as to be ready for anything?
One more thing: medics and pharmacists among you — please forgive my putting this into readily understandable language.