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Service to customers

The purchase of a new instrument always heralds a happy period in the life of the musician. With this step, the pupil enters a world hitherto unknown to him; he takes the road which so many before him have done, he discovers music from the inside; bit by bit he will discover himself and his own capabilities. He lays the foundation stone of the growing familiarity with this magic tube, his master and his servant at the same time. The musician who acquires a new instrument stands on the threshold of a new epoch (the time when I had such and such an instrument).

For a time everything goes well. The high notes are easier, the low notes mellower than ever before, the sound is homogeneous throughout the compass, legato playing is performed with no difficulty, tonguing is accurate, the mechanism is the smoothest around. With time one gets used to all the good and beautiful sides of things; there is less attention paid to it. Then the day comes when repairs have to be carried out: a screw is missing, a spring or cork has to be replaced. Small matters, which are extremely important. This day is perhaps the end of bliss and the beginning of a never-ending chain of annoyances.

Not all the manufacturers pay enough attention to servicing their products. For some, the musician only represents a potential buyer. Others would only be prepared to do something if the wholesalers would invest something in a spare parts depot (at this stage however there is often a lack of knowledge and competence). Others again can deliver any spare part within a reasonable period. Particularly conscientious firms publish a list of spare parts, or even an illustrated catalogue, which is compiled in such a way as to avoid confusion. It is also possible that the list exists, but nothing is available for delivery.

I won’t give a list of either the good or the bad makes (some day this will however be necessary). It could be that an inquiry held amongst musicians and repair workshops might reveal some interesting material. It is however a fact of life that we represent for the brass industry and the wholesale dealers an important potential market; in the final analysis there are many who live from and feather their nest with our needs.

I am talking about the brass industry and not the instrument maker, because the man who directs his own firm and is aware of the fact that he must do everything to maintain his clientele is becoming rarer and rarer. Nowadays many firms are run as joint-stock companies, who invest in different spheres and whose capital is used differently according to its profitableness. For them the customer and his loyalty do not have the same importance as for the earlier instrument maker, who was a craftsman at his workbench. His successor today is the new factory director.

Admittedly the new form of management does have its advantages for the musician: more has been invested in research programmes, more numerous prototypes have been made, resulting in the almost perfect model; the choice of instruments has been increased and a constantly high quality could be guaranteed. However, a way must be found in order to satisfy the justified demands on both sides: some want to sell, others want good service.

However considerable difficulties arise when dealing with spare parts, if you consider for example what the director of a leading French firm once communicated: when compiling a catalogue one became aware of the fact that the elder craftsmen of both his factories used different terms for the individual parts. In addition, the question is raised how the parts should be offered for sale: an assembled slide, or its individual components? How much should an instrument be taken apart? A decision must be taken on all these questions, whereby individual requirements cannot be taken into consideration.

The chain of middlemen also has to participate, who have a stock of parts and know them, in order to guarantee a speedy and correct dispatch. In the repair workshop the problem appears different: normally the craftsman works here on all brass and keyed instruments, of all makes. He has in stock standard parts, as far as they correspond to the peculiarities of the various makes, just as with some spare parts which his customers habitually demand.

It is impossible for him to keep all the spare parts for all makes in stock; it is therefore important for him to be able to procure the necessary spare parts rapidly from the wholesaler or the manufacturer. Certain wholesale dealers only deliver spare parts for instruments which are on their sale list. Another problem for the repair workshop results from this: parts cannot be acquired, i.e. be repaired, if the instrument comes to him a long way round.

This point of view is understandable as far as the wholesaler is concerned, but is quite untenable for the manufacturer, for then a part of his clientele is deprived of service. A musician who bought his instrument in a certain country, and then moves to another runs therefore the risk of not being able to obtain spare parts for his instrument. Because the spare parts business is badly organised, the black market takes over. The responsibility for this development is mainly that of the manufacturer.

In the above-mentioned case, or when the manufacturer and wholesaler neglect customer service, then the craftsman in the workshop has to make the part himself, which costs at least three times that of the normal part.

If the part in question is a conical tube, then it is impossible to copy it exactly, for the acoustical form belongs to the trade secret, which makes up the reputation of a firm. They know the importance of this form for the sound, the accuracy and homogeneity of playing...

Pressure should be put on them, by refusing those makes which do not put the efficiency of their service to the proof and cannot guarantee it. That should be easy for the musicians: news spreads very quickly in their world. International contacts are furthered by the associations of musicians. Apart from that, pupils ask for the opinion of their teachers and pass it on to friends and lovers of music. These pupils form an important group of potential buyers.

It is not a question here of destroying all of them for fun, nor of stimulating the spirit of subversion, but rather of attaining a balance of power, and that customer service, which can be expected in the case of an article of quality, even if not promised is nevertheless carried out. The brass instrument industry should take an example from the car industry rather than from the supermarkets.

Brass Bulletin 21, I / 1978 pagine 41–43

Tutti i contenuti sono protetti dal diritto d’autore © Brass Bulletin 1978–2026

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